Print ads don’t work like they used to
Get your brand or product in front of Joybilee Farm’s engaged readers for less than the cost of a newspaper ad.
I know how hard it is to get traction with print ads. As an agritourism destination we’ve budgeted thousands of dollars on print ads in magazines, and newspapers. But the reality is, that print advertising doesn’t have the same ROI that it used to. Your customers are on the internet. And if your brand isn’t on the internet, too, you are losing out to your competition.
The biggest driver on the internet is actually word-of-mouth. Hard to believe, just like in-person sales, the best advertising on the internet is still one person telling their friends. My readers are looking for product recommendations and brand awareness from someone they trust. And as money gets tighter, that trusted product or brand recommendation becomes even more important.
It starts with trust
Joybilee Farm has been online since 2004 and Chris has been blogging since 2007. That’s a lot of trust building, the slow way, one post at a time, week by week, year by year. I hold this trust in high regard. I won’t bring just any brand into this relationship with my readers. However, there are some brands and products that I think will benefit my readers so much that I’m delighted to introduce them.
If you have a brand or product that appeals to families who care about organic food, organic gardening, sustainable lifestyles, DIY alternative health, and a DIY mindset, you’ll find an engaged audience for your message at Joybilee Farm.
Cut to the chase:
Joybilee Farm readers are:
- Educated, with many holding advanced degrees
- Technologically savvy
- 85% are female
- 70% are between 35 and 64
- 80% are American
Their interests include:
- Scratch cooking
- Food preservation, canning, dehydrating, pickling, and jamming
- Organic gardening/organic farming
- Herbal remedies
- Sustainable house building
- Off grid living
- DiY projects and artisan crafts
- Animal husbandry
- Emergency preparedness
How we can work together to introduce your brand advantage to the Joybilee Farm reader
There are just 9 opportunities for you and I to work together each month.
The Best Bang for Your Buck
Sponsored posts are the most effective way to engage the Joybilee Farm audience. Sponsored posts can be product reviews or brand awareness campaigns that introduce the Joybilee Farm audience to your special product or your brand.
Sponsored posts are original 800 to 1,200 word blog articles that offer a product review or introduce a brand to the Joybilee Farm reader. They may include recipe development, or highlight of the brand’s strengths in relationship to the goals of sustainable, organic living that are important to my reader. The most effective posts are evergreen posts that introduce a concept where the brand is an integral part of that idea. These posts are ad free so that your brand message is the only message a reader sees. These posts remain on the Joybilee Farm site and will remain ad free for one year from the date of publication.
Here’s some examples:
Sponsored Posts also get:
- A minimum of 6 social shares — 1 Facebook share, 2 Twitter shares, 2 Pinterest shares, 1 Instagram share,
- SEO optimization to ensure that the post has search engine traction.
- Highlighted in the weekly newsletter
- The option of sponsoring a giveaway, for greater brand awareness and to build your social media following
- No other advertising on your post for one year, so that your product or brand is the only message
In order to do an honest product review, product samples and payment must be received on the first of the month prior to the month of the scheduled post date. For example if you want your sponsored post to go live on Mother’s Day in May, I must receive your product samples and payment prior to April 1st. If the sponsored post includes a request for recipe development, please include enough of the product so that the recipe can be tested 3 times, and there is enough product left for photoshoots.
8 Advantages of a Sponsored Post
- No other ads on the post – your message is the only message within the post for 1 year
- The potential for long term search engine traffic
- The opportunity for organic social sharing
- Longevity — the post will remain on the site
- Unique, creative messaging with original photos and copy
- You can highlight your sponsored post in your own Facebook ads
- Potential to increase a brand’s social media following
- Statistics for the sponsored post will be available in 60 days from the post going live.
Note: All photos and copy remain the property of Joybilee Farm and cannot be reprinted in whole or in part beyond normal social media sharing.
There are 2 opportunities each month for sponsored posts on the Joybilee Farm website — 24 per year. Download the Media Kit.
All sponsored posts and ads are subject to approval and prepaid. Products and messaging must align with the values of the Joybilee Farm audience. Joybilee Farm does not accept guest posts.
There are two dedicated display advertising slots available for select brands. All ads are provided by the advertiser, subject to approval, and prepaid in US$.
The best deal:
Get your brand in front of the eyes of 120,000 to 150,000 readers, each month with a 600 x 200 px. display ad. This ad is placed after the 2nd paragraph in most posts. Even mobile users will see this ad if they have not shut off ads on their device.
The ad is provided by the advertiser at least 2 weeks before the 1st of the month in which the ad appears. (1 opportunity at this level) Download the media kit for more information.
A modest ad:
Get your brand in front of the eyes of 40,000 to 50,000 readers each month with a 350 x 350 px. side bar ad.
40% of Joybilee Farm readers visit the site from their desktop. This is the portion of the Joybilee Farm audience you will speak to with your sidebar ad. The sidebar ad is a good opportunity to introduce a monthly special, or a new product that will catch the eye and engage the curiosity of my readers. Products that do well with a side bar ad include books, courses, freemiums, and special offers.
The ad is provided by the advertiser at least 2 weeks before the 1st of the month in which the ad appears. (2 opportunities at this level). Download the media kit for more information.
A Newsletter Ad:
Get your product or company in front of Joybilee Farm subscribers with a 400 x 400 banner ad. The Newsletter goes out 4 times a month to 6K+ subscribers, with an open rate of about 30%. Coupons. freemiums, and special offers do best in this ad spot. The banner appears in the bottom of the newsletter just above the final message. 1 per newsletter and 4 available each month. $75US per newsletter. Download the media kit for more information.
Want to talk more about these opportunities?
Contact me and we’ll set up a phone call to explore how I can help you get a better impact with your advertising budget, through one of these advertising opportunities.